What is UPBEAT Entertainment News
Syndicate?
UPBEAT Entertainment News Syndicatenowreaches well over
23 million exclusive subscribers/clients—
via a virtual multitude of high-profile content aggregators,
syndication companies and subscriber-based, co-branded EXCLUSIVE
RSS feeds. We are NOT simply a web-based publication [which is
quite often a huge misconception]—
the UPBEAT Entertainment News Syndicate web site is merely a
"marketing tool" which is used to effectively sell syndicated
content feeds to prospective clients/buyers—
we are a vast entertainment news syndicate.
How, exactly, does UPBEAT Entertainment News Syndicate
conduct product reviews?
Our editorial staff test and review all types of products [from
books to TVs to DVDs to toys to CDs and much much more based on a list
of significant criteria—
whether or not they are user-friendly, easy-to-handle, the
product's overall originality, its durability and functionality,
the persistence of a high-quality standard and more importantly,
the product's perceived overall longevity. We base all of our
meticulous product evaluations on what immediately identifies
the key drivers of a product's performance, where “performance”
is measured in a variety of ways, including solid up-front
legwork; intelligent and concise product definition; a
cross-functional strongly woven editorial team approach; focus
and project prioritization coupled with a high standard of
review execution.
Can you
ELABORATE on your product review procedure?
UPBEAT believes in a methodical and hands-on approach to product
testing and keeps in mind the point of view of an average
person. We do not write our reviews/features based on press
releases. A combination of highly skilled editors combined with experienced
contributing writers have allowed us to produce the most
respected product reviews in the industry, month after month,
for over 10 years now. We strive for fairness, balance,
accuracy, and consistency in all of our reviews, and especially
our product-based features. Regardless of whether the product
vendor is large or small, we use the same standard to measure
the value of a product to our subscribers. Bottom line: if the
product "measures" up, then we create a spectacular review. We
will NOT write negative reviews. If we do not care for a
particular product, we simply do not review it. It is just that
simple.
If we send along several products for review, are we then
guaranteed a review or feature?
No. Nothing guarantees a review or a feature, not even a hefty
bribe. You see, our subscribers trust that we will continue to
maintain our commitment to "excellence" and recommend only the
BEST products.
Why isn't our product review
featured on your web site?
UPBEAT Entertainment News is updated with new content, but not
on a "regular" basis. Why? Well, that's because our web site is
essentially used as a "marketing tool" to generate content
sales. If we were to present the same "exclusive" content on our
web site that we sell to all of our incredibly selfless, loyal
subscribers, we wouldn't be considered very "exclusive" at all,
now would we? And that wouldn't exactly be fair to all of the
extraordinarily amazingly wonderful folks who actually pay us
their hard-earned money to sit here and write all of this stuff,
now would it?
What is your policy on product returns?
We DO NOT return products that are sent to us, regardless of the
size or value of the product. Why? Because we are not a shipping
and receiving company nor do we employ a shipping and receiving
staff. We receive thousands of products for review and not only
do we NOT stock and tag items, we refuse to rent a warehouse. Also,
due to the numerous legal ramifications associated with the
potential damage or loss of any product, we CANNOT legally be
responsible for any product submitted to us for review. Aside
from that, our attorneys already lecture us incessantly about so
many other issues that we've decided not to add to their obvious
paranoia and distrust for anything and anyone regardless of how
much we protest.
What happens to a product once it has been reviewed?
UPBEAT Entertainment News Syndicate is associated with and
employs a number of high school and college interns, all of whom
are talented and innovative beyond words. At UPBEAT, we also
believe that education is an extraordinarily powerful tool that
can help change a life and OUR future. We have continued to
donate products to all of our interns as well as numerous
schools and colleges throughout the entire country. UPBEAT
continues to raise community awareness about the importance of
educating our youth— as an advocate on behalf of all students at
every age level. Our motive is actually rather simple by its
very nature, to help to further promote and endorse an extensive
infrastructure of tenaciously-promoted educational programs, the
very source of creating social and cultural awareness,
tolerance, peace and creativity.
What is the advantage of the
UPBEAT syndication model?
The advantage of having several massive syndication outlets at
our fingertips is the ability to implement and execute a unique
editorial policy. By the very nature of "real time" syndication,
we are able to promptly determine what readers, subscribers and
exclusive clients are interested in by examining an array of
demographics and detailed statistics. This takes our feelings,
guesses, personal observations and opinions out of the editorial
equation in all areas of our content syndication model.
How should I "pitch" a client for
an interview?
Pitch us short. We are not looking for an essay or a
dissertation. We get millions of pitches for each individual
feature, and we need to get the basic gist of each pitch in as a
short a time frame as possible, because let’s face it, the pubs
and bars in LA, NYC and Pittsburgh aren’t open 24 hours a day,
meaning there’s only a limited time for us to drink. So
please... keep it concise. Pitch us the basics. Concise doesn't
mean bereft of all detail. We occasionally get a pitch that says
something like— "My client X would be good for this. Would you
like to speak to him/her?" with no information as to who they
are or anything that remotely resembles a clue. We detest
mysteries. We only need a couple of paragraphs explaining who
your client is and why we might find him/her interesting. Don't
leave us hanging once we accept your pitch. That just makes us
spit venom! Because if we've replied positively to your pitch
that means we will have already turned down another interview in
favor of yours, and by the time we realize you're not playing
ball, it will often be too late to arrange another interview in
its place. So if you don't respond when we accept your pitch,
we'll do one of two things [or quite possibly both]: A. Abandon
any further dialogue with you and then re-contact someone else
who we wrongly rejected [hoping for the best]. B. Hunt you down,
and attack you with a stapler.
Where is UPBEAT Entertainment News Syndicate listed?
We are listed respectively with Burrelle's, the Bacon’s Media
Guides, Gebbie Press and Mondo Times Worldwide as well as
Lifestyle Media and The Bulldog Reporter, among others.
The publishers of UPBEAT Entertainment News Syndicate publish
material in good faith as editorial news or paid advertisements
and make no claims or endorsements for any products services or
procedures which appear in any of our syndicated columns nor do
the publishers accept legal liability in response to any claims
made against or litigation involved with any/all material
written in these columns. Articles and opinions expressed are
those of the author and not necessarily the views/opinions of
the publishers. Reproduction of UPBEAT Entertainment News
Syndicate in whole or in part without expressed written
permission by the publishers is strictly prohibited. UPBEAT
Entertainment News Syndicate cannot be held responsible for any
unsolicited material.
