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Hasbro's 'Skee-Ball®™'—
Set To Hit Shelves in 2009.
 Hasbro,
Inc.'s games division has announced that it has signed a multi-year
licensing deal with Skee-Ball, Inc. for the rights to the popular arcade
game. The multi-year deal, which was brokered by Skee-Ball Inc.'s
licensing agency, Dimensional Branding Group (DBG), will allow Hasbro to
create games based on the classic Skee-Ball experience. "Skee-Ball is a
timeless tradition that's enjoyed by every member of the family, whether
at the beach, the amusement park or on a weekend getaway," said Cathy
Meredith, VP of Licensing for Hasbro. "This game is synonymous with
family fun, making it a perfect fit with our brands, which include the
most familiar and favorite games available today." Over the past nine
decades or more, Skee-Ball has become a worldwide arcade and carnival
phenomenon. There are over 100,000 Skee-Ball arcade games throughout the
world today in more than 38 countries. The game has also become an
important part of popular culture, as Skee-Ball has been featured in
multiple episodes of The Simpsons, as well as in SpongeBob SquarePants,
Rugrats and in the movies like "Chasing Amy" and "Dogma." The licensing
agreement is effective immediately. Hasbro expects to deliver its first
Skee-Ball branded products into the marketplace by early 2009. "Millions
of consumers know and love Skee-Ball from trips to amusement parks,
carnivals and arcades. The Skee-Ball brand is a fixture in our popular
culture," added Joe Sladek, CEO of Skee-Ball, Inc. "We are excited to be
partnering with the recognized leader for the first ever game extension
that will allow consumer to continue the Skee-Ball experience in the
comfort of their home."
Skee-Ball was invented in 1909 by Jonathan D. Estes, who, it has
been said "was just looking for something to do." Over the last nine
decades Skee-Ball has become a worldwide amusement park, carnival and
arcade tradition. And since 1909 Skee-Ball has been a midway staple. In
1936 the game became coin op and was so popular and so well-made, that
even today with all our electronic and video technology, the Skee-Ball
shape and action remains virtually unchanged. Skee-Ball is now found in
almost ALL arcades across the country! UB
For more information, visit
www.hasbro.com or
www.skeeball.com.
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Nadine Meeker, devout
generation X’er and confirmed 'Xena Warrior Princess' addict, lives in
Michigan with her hubby of 10 years and their daughter Erin. She
left an established career in journalism when she realized she knew more than her college
instructor did thus finally snatching the elusive "pebble of objectivity
from his hand"... but got happily sucked back in by UPBEAT Entertainment
News Syndicate, primarily for the free toys and games [although she
disputes this vehemently]. Her
goal in life is to be stay at home mom/writer. She’s not quite there yet...
but she’s definitely working on it.
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