by John Mundazio with additional editing for this column by Bridget Petrella

Sony Electronics has a brand new hard drive camcorder in town with the HDR-SR10, delivering the most amazing HD resolution without sacrificing recording times. It comes equipped with a 40GB hard drive that can record up to 5 hours continuously— something tells me the battery life is going to run out long before you start to lack storage space. Not only that, you also have the option to store your movies on a Memory Stick PRO Duo media card for greater flexibility. Sharing advanced imaging technologies from Sony’s digital camera line, the new Sony SR10 AVCHD camcorder incorporates face detection technology for both video and photos. The technology can identify up to eight faces in the camcorder’s LCD frame, and automatically adjusts focus, exposure, color control for natural-looking skin tones, and when photos are taken, flash control. Unlike other Handycam models with face detection, the Sony HDR-SR10 camcorder allocates more pixels to the detected face during the AVCHD encoding process for the best possible picture when people are the subjects. Other technologies include ClearVid CMOS sensors with Exmor derived technology. This technology utilizes column analog/digital conversion on the sensor itself to minimize picture noise. Together with the high processing speed and noise reduction capability of the Bionz processing engine and dynamic range optimization, the new Sony SR10 camcorder produces high-resolution video and photos with natural color reproduction and rich details. The Sony 40GB SR10 camcorder provides extremely long continuous recording times (1920 mode) of nearly 15 hours.

The Sony HDR-SR10 also features hybrid movie recording on optional Memory Stick PRO Duo media cards, as well as its built-in hard drive. Recording times on the media card will be nearly two hours of video (1920 mode) that can be stored on Sony’s new 16GB media card. Both movies and photos can be transferred from the hard drive to media card in the camcorders without having to use a PC. Designed to deliver first-rate video performance with its Carl Zeiss Vario-Sonnar T* optics and Super SteadyShot optical image stabilization for smooth video and clearer photos, the AVCHD SR10 also features enhanced audio capability. The Sony HDR-SR10 records in Dolby Digital 5.1-channel surround sound and a newly integrate built-in zoom microphone that zooms the audio along with the video for clear recordings of subjects. The SR10 camcorder is also compatible with Sony’s ECM-HW1 Bluetooth microphone for recording sound wirelessly at distances up to 100 feet. This model also offers extensive manual controls to meet the demands of advanced videographers, including “focus to infinity;” spot meter and focus to change exposure and focus at the same point at the same time; center mark to use as a guide frame in the LCD screen or viewfinder; and peaking to facilitate better focusing by outlining objects with a color line. White balance, shutter speed and focus can also be adjusted manually.

The new Sony SR10 model allows for quick data transfer via USB from the camcorders to compatible devices like DVD burners and recorders such as Sony’s VRD-MC5 DVDirect recorder. This recorder newly supports 1920x1080 HD video recording as well as video transfer from Memory Stick media (firmware update required). If you feel the need to record in HD— and really, with today's emphasis on HD in TV and video, why wouldn't you want to upgrade your personal recordings to the same level of quality? It makes sense. Sony is further expanding the industry with the introduction of six new HD models. The HDR-SR12, HDR-SR11 and HDR-SR10 hard drive camcorders, along with the HDR-UX20 and HDR-UX10 DVD models, are all based on AVCHD™ technology and feature full 1920 x 1080 high-definition recording for outstanding clarity and detail. They deliver the highest HD resolution available without sacrificing recording times. All of them feature a new high-profile encoding system to optimize encoding efficiency. And, because they are based on the industry-standard MPEG-4 AVC/H.264 video codec, they are entering the market compatible with many third-party editing suites. The Sony HDR-SR10 will ship out this March for $1,000 and under. UB


One gigabyte equals one billion bytes. A portion of internal memory is used for data management functions. A portion of each hard drive camcorder and Memory Stick media memory is used for data management functions. For additional information about this and all Sony products, you can call toll-free at (888) 222-SONY, or simply visit the Official Sony web site at www.sonystyle.com.
 

John Mundazio works for one of the numerous publishing companies in the New York metropolitan area which is currently planning a bold takeover of the parallel universe in which he occasionally resides with several of his imaginary friends and at least two of the strange voices in his head. But he is confident it is not the one you're thinking of at this very moment. Convinced that Susie-Q's are indeed a food group and that no REAL list of fun toys is ever really complete without mentioning "Log"— that quintessential Ren and Stimpy Show toy that boldly dared to go where no toy ever could... "The Dazed-Meister" refuses to partake in anything which requires him to dress up like Wonder Woman or sing the theme song from The Partridge Family in its entirety. He also opposes floatation devices of any sort.
 



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