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http://www.muchmusic.com/
MuchMusic, a division of CHUM Limited, is the Canadian Nation's
Music Station. A Canadian network dedicated to providing an
entertaining, informative, and engaging look at popular music as it
happens. MuchMusic's revolutionary approach to television allows viewers
to get up close and personal with their favorite artists, acts and
entertainers through original programming features, concerts, specials,
live daily news hits, interactive television, wireless communication and
unique web-only content. Broadcast across North America and around the
world from an original store front, street front location, MuchMusic has
been providing a platform for the voices of several generations of music
makers and fans to be seen and heard. MuchMusic (often called Much by
those in the "know") is based in Toronto, Ontario, Canada. Licensed in
1983, MuchMusic launched on August 31st, 1984 as one of the first
Canadian cable specialty channels on the air. The channel was originally
developed and programmed by John Martin and Moses Znaimer. Its sister
music stations are MuchMoreMusic, MusiquePlus, and MusiMax. The first
video played on MuchMusic was Rush's "The Enemy Within". It has been a
well-known fact throughout Canada that MuchMusic's live shows are
incredibly fun to be a part of... whether it be MuchOnDemand or a live
I&I. The rules used to be a bit more relaxed at Much when it came to
actually interacting with the celebrities and fans took advantage of
this to the fullest. They have since tightened up the fraternization
rules, but still going to MuchMusic and attending the live programming,
much like it is at MTV, is the EASIEST way to meet honest-to-God
celebrities in Toronto. UB
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