by Sonia Satra with additional writing by Bridget Petrella
 

http://www.emusic.com/
eMusic is the world’s
largest retailer of independent music and the world’s second-largest digital music retailer overall, offering more than 1.4 million tracks from more than 4,000 independent labels spanning every genre of music. A subscription-based service that allows consumers to own, not rent their music, eMusic is the largest service to sell tracks in the popular MP3 format— the only digital music format that is compatible with all digital music devices, including the iPod®. eMusic targets and successfully direct-markets to consumers who are interested in music outside the commercial mainstream, dramatically expanding the sale of catalogue typically known as "the long tail." Since Dimensional Associates acquired eMusic in 2003, the company has more than tripled its subscriber base. eMusic caters to music lovers of all types in the underserved 25-54 demographic. It does so by cultivating a vast catalogue from the world’s top independent labels that spans every conceivable musical genre, by offering unrivaled music discovery tools and by providing tracks in a high bit rate (192K VBR) MP3 format with no DRM. It all adds up to a pro-consumer experience that gives subscribers the ultimate in flexibility, and just as importantly, ample opportunities to discover new, exciting music. eMusic sells music in the universally compatible MP3 format— the most widely utilized digital music format, used by hundreds of millions of consumers, and the only one that offers all the functions of physical music products such as the CD. The MP3 format allows consumers to play tracks on any device, burn CDs and make as many copies as they like for personal use. eMusic focuses on selling music beyond the commercial mainstream in every genre, including rock, jazz, comedy, hip-hop, blues, classical, country, folk, children's music, electronic, world, reggae and more. Unlike so much of today's commercial Top 40, independent music is simply about great music. Top independent artists include familiar names such as Johnny Cash, Ray Charles, Miles Davis, Bob Marley and Creedence Clearwater Revival, established rule-breakers such as the Pixies, Lucinda Williams and Black Flag, and breaking new artists like Neko Case, the New Pornographers and Ying Yang Twins. UB 



Home
| UPBEAT Staff | Contact UsSubmit Content

Copyright ©2007 Bridget Petrella Media Relations. All Rights Reserved.